Colosseo Archaeological Park by Migliore+Servetto
Two Electa bookshops inside the Colosseum Archaeological Park, designed by Studio Migliore+Servetto, have been included by the Prix Versailles Selection Committee in the World’s Most Beautiful Emporiums List 2024.
Features common to the various interventions include an extremely light furniture system in the design, which stands out for the choice of light hues and the transparency of the micro-perforated metal sheeting – on design -, but at the same time is strongly characterized by precise color variations different for each store, in the desire to return a unique identity to each space.
Thus, to the light shades are added the chromatic elements in perforated sheet, which buffer or act as a backdrop, different presence for each of the stores: the sulphurous yellow for Colosseum First Gallery, the scarlet red for Colosseum Second Gallery, the green celadon for San Gregorio al Palatino and yellow cadmium for Clivo Palatino.
Within each space, to connect and at the same time emphasize the different parts of the store, the format provides full-height graphic fields, such as backdrops of the furniture, to emphasize the identity and uniqueness of the places.
Photo © Andrea Martiradonna
Graphic spaces interpreted, between memory and irony, by Studio Sonnoli who has thus chosen to alternate the shelves a narration for quotes and ad hoc references.
The Clivo Palatino store, the last of the 4 newly opened stores, is located inside a newly constructed lower volume, and is characterized by the presence of a large ribbon window overlooking the Archaeological Park.
For this store, Migliore+Servetto has designed a series of ad hoc bases placed under the windows.
To overcome this furniture some mobile towers allow you to set up the showcase in a versatile and light way, in a continuous addition of perspectives, ensuring the visitors an optimal fruition of the suggestive landscape.
The new bookshops propose a system integrated in the exhibition that enhances the richness of the contents through the lightness of the furniture and puts the visitor in dialogue with the imposing and monumental context in which each bookstore is inserted.
The set-up has in fact its strength in being a flexible, adaptable and interchangeable system in the context of the different needs and sizes of the environments and to offer diversified levels of interpretation.
Photo © Andrea Martiradonna
The new spaces focus on the visitor and thinking about his movements in space, were conceived as paths within a sort of contemporary Wunderkammer, where the visitor is surrounded by the refined selection of texts and objects proposed by Electa, in which you can get lost.
Beyond its function as a sales space, the bookshop thus becomes a narrative landscape, a place of discovery that turns in memory, stimulating cultural growth, through a valorization of the wise offer of contents and a constant dialogue with the extraordinary architectural context that contains them. Source by Migliore+Servetto.
