The way the outside of your store looks is the reason why customers either come into your store or they walk on by. Customers only want to walk into a store that looks welcoming. The question is, what can you do to improve your storefront so people want to come through your doors for a closer look?
Replace the roof
Slap on some new paint
Upgrade your doors
Do some landscaping
Have fun with lighting
Replace the Roof
If you’re in an older building, it’s a good idea to do a quick search for a “commercial roofer near me” and schedule an inspection. You may discover that you can zhoosh up the way your roof looks with a simple repair, or you may discover that it’s time to replace your shingles.
You don’t have to need a new roof in order to replace the one that you have. The type of roof on your building has a huge impact on its overall appearance. Shingles are standard, but you can give your business a totally different look with a different material.
For example, metal roofs are extremely durable and come in a variety of colors, which can brighten up your storefront. A wood roof can give your store an old-world, craftsman vibe, while clay tiles can give your building a Spanish appearance.
Slap on Some New Paint
One of the quickest, easiest, and most affordable ways to update the outside of your business is to slap on a new coat of paint.
You’ll want to make sure you choose a color that goes well with your brand’s colors, but it doesn’t hurt to take a peek at colors that have been proven to boost sales.
For example, you can set a calm and tranquil mood by painting your building blue, or you could go green—literally—and demonstrate your alignment with an eco-friendly lifestyle.
Just make sure you check with the owners, if you’re renting a commercial space, or your local coalition or chamber to make sure there aren’t any rules for the way your building has to look before you pick your colors.
Upgrade Your Doors
Your doors are an important feature of your building, as they act as the gateway to your store. They can set the tone for what’s to come, so it’s well worth your time to choose new doors that send the right message.
There are lots of commercial doors to choose from:
Wood doors can give your storefront a homey, decorative appearance, especially if they are carved
Glass doors allow customers to see into your store, which can lure them in through the door to take a closer look
Fiberglass doors are long-lasting and give your storefront a safe and secure look
Overhead doors are an option for businesses that deal with large items, like antique furniture
Do Some Landscaping
The right landscaping can make a huge impact on the way the outside of your store looks. It doesn’t take a lot, either.
If you do nothing else, at least make sure any green spots are well maintained. That means picking weeds and keeping the grass neat and trimmed for a manicured look.
You can plant flowers, trees, and shrubs if you’ve got the room. If you don’t, try creating container gardens. They can be modified depending on the season to draw eyes towards your front door. For example, bulbs like daffodils and tulips are lovely in the spring, and annuals, like petunias, are great for the summer, while pumpkins can be arranged among bundles of straw in the fall.
Have Fun With Lighting
The right lighting can make a big statement outside your storefront. If you’re regularly open after nightfall, it makes your business more visible, but it also feels safe to customers.
A few tips for getting your outdoor lighting just right include using:
Task lighting, like step lights and overhead lights, to light pathways and entrances to your business
Low ambient lighting, like post lights or wall lights, to light the exterior around your building
Accent lighting, like spot lights, to highlight interesting structural features or landscaping details
And don’t forget lighted signage! Neon lights are especially fun when hung in windows or on the wall outside your shop.
The outside of your building deserves just as much care, consideration, and decoration as the inside of your shop. With the tips on this list, you can create an eye-catching exterior that beckons customers to come in for a closer look.