As the COVID-19 pandemic unfolded, consumers became more conscientious of their food choices and began eating healthier. This year’s fresh produce industry trends have shown increased consumer interest in healthy superfoods—and consumers are also seeking foods that promote sustainability.
This article will discuss some trends in consumer demand for fresh and sustainable produce choices.
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Let’s get into some notable trends regarding consumer demand.
Increasing demand for healthy superfoods and organic produce
As the health and wellness trend continues to gain traction, consumers are becoming more aware of the value of superfoods. While traditional staples like potatoes, carrots, apples, and bananas remain popular choices among consumers, they’re now opting for more options like avocados, berries, and leafy greens.
Organic produce is also in high demand from shoppers who want to purchase food that has been grown without the use of chemical fertilizers and pesticides. As consumers become more educated about organic farming practices, they’re increasingly looking for organic options when shopping for fruits and vegetables.
Growing appreciation for sustainable food choices
As climate change continues to be a pressing global issue, more consumers are seeking out sustainable food choices. Instead of opting for produce with long-distance shipping routes that require significant energy use and packaging waste, shoppers are beginning to choose local options that have short-distance supply chains.
Consumers are also becoming increasingly aware of practices like regenerative agriculture and supporting those who actively seek to reduce their environmental footprint.
Meeting the demand for fresh and sustainable produce
The increase in consumer demand for fresh, healthy, and sustainable produce is an opportunity for producers to capitalize on. As shoppers become more conscious of their food choices and increasingly look for organic options, it’ll become increasingly important to be well-versed in these industry trends and have the ability to meet consumer demands.
If you’re looking for a way to get ahead in the produce industry, consider leveraging technology and financial tools. Look for a platform that provides valuable insights for data-driven decision-making. Combined with working capital, your business will be able to better capitalize on produce trends and respond to consumer demand.
Pay attention to demand to effectively meet it
The demand for healthy superfoods, organic produce, and sustainable food choices is growing as consumers become more aware of their food decisions. As a business operating in the fresh produce industry, it’s important to be aware of current trends and have the resources necessary to meet consumer demand.
By leveraging technology via financial tools (and working capital), you can capitalize on produce trends to grow and future-proof your business.
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